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Our story

Texas was once its own sovereign nation, so it’s only natural we think a little differently. And though we enjoy a storied history, we’re not about looking back. Our past accomplishments (of which there are many) only bolster us to clear new paths and seek what’s over the horizon. Whether you are born here or a recent arrival, once your feet hit this rich soil, you know you’re a Texan.

Texans don’t just dream bigger—we live bigger. We go about our business like it’s nobody’s business. And we grab a firm hold of each day, wringing out every rousing opportunity, untested adventure and epic good time. That’s how we do it here.

That’s An Independent State Of Mind. That’s Texas Pure.

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